Module review for MKT1003: Marketing

Taken AY2014/2015 Semester 2


MKT1003: Marketing

While marketing is one of those things that does not require a degree to excel in, this course was nevertheless quite useful and practical. The lecturer, Prof Ang Sween Hoon, did a fantastic job in making the course interesting and engaging. Her teaching style actively encouraged student interaction, while at the same time creating a relaxed environment for discussion. She also includes real-world examples frequently, which helped to better solidify our understanding of the subject.

Overall, I found this course quite enjoyable, mostly because of the great lecturer. The bellcurve was also not as bad, so I did quite well for this module.

Assessment:
Subject Pool Participation – 10%
Group Case (Content) – 15%
Case Competition (Content) – 20%
Group Case or Case Comp Presentation – 10%
Individual Class Participation – 30%
Discussive Participation – 20%
Finals Quiz – 25%

Workload:
The course material is actually quite light, but a significant portion of the module is taken up by the main marketing project, which is split into two parts – the case study and the case competition. Unfortunately, I had group mates that were very uninvolved, which made the general process very painful as I had to do both the presentation slides and the report by myself. Hence, it is of utmost importance to choose the right group mates. As for class participation, it is important to speak up during class, and more importantly, to say things of value (i.e. don’t bullshit). Finals were all MCQ, but the questions were VERY difficult and tricky.


Source